MAKE 'EM STOP, PAY ATTENTION & RESPOND...EVERY TIME.

Let Wizard of Ads Partners Grow Your Biz: in Paducah, KY Sept. 19, 2011

HumanPersuasion — Fri, 02 Sep 2011 17:28:21 +0000

GO SEE THE WIZARDS WHILE THEY’RE ON THE ROAD

Women draw eyes when they…

HumanPersuasion — Wed, 31 Aug 2011 16:03:43 +0000

Model in Autumn color palette makes sweater more appealing to buy

…wear the right colors.

It is not often that I come across an image of a woman wearing the “right colors.” I don’t know why that is.

However, this Brooks Brothers Women ad on their homepage appears to show a model, with a warmer palette of eyes/hair/skin.

And in color palette jargon, her season is warm and probably an Autumn.

This sweater knit suddenly more appealing, but not for my wife, b/c she’s a cool palette. But because…

…this color navy brightens her face.

Insult Technique

HumanPersuasion — Tue, 30 Aug 2011 16:15:42 +0000

Rush Limbaugh is called names, plus he's a name-caller.

George Mason University has a review of various propaganda techniques, and name calling is below:

Name Calling: Propagandists use this technique to create fear and arouse prejudice by using negative words (bad names) to create an unfavorable opinion or hatred against a group, beliefs, ideas or institutions they would have us denounce. This method calls for a conclusion without examining the evidence. Name Calling is used as a substitute for arguing the merits of an idea, belief, or proposal. It is often employed using sarcasm and ridicule in political cartoons and writing. When confronted with this technique the Institute for Propaganda Analysis suggests we ask ourselves the following questions: What does the name mean? Is there a real connection between the idea and the name being used? What are the merits of the idea if I leave the name out of consideration? When examining this technique try to separate your feelings about the name and the actual idea or proposal (Propaganda Critic: Common Techniques 1).

Seven Signs of a Mediocre Copywriter: what he doesn’t talk to you about, or what he DOES

HumanPersuasion — Mon, 29 Aug 2011 20:21:50 +0000

1. He doesn’t define what you can expect from his ad copy &/or your entire campaign

2. He doesn’t help you develop a time horizon for when you can see response to your campaign

3. He doesn’t thoroughly investigate:

your passions (there’s glittering generalities here)
your business (there’s branded bits here)
or your local market (there’s a total number of dollars available here)

4. He doesn’t ask you questions that sting (pointing out inconsistencies/mass misunderstandings, etc.)

5.      He doesn’t suggest offers you’ve never thought about
6.      He doesn’t require some form of measuring your response
7.      He DOES guarantee specific results to your ad or to your campaign

Is a Journalist’s Last Name on DrudgeReport.com as Meaningful as an Entertainer’s First Name in Hollywood?

HumanPersuasion — Wed, 27 Jul 2011 13:59:19 +0000

http://politi.co/qHaCU3

Mall bans sagging pants

HumanPersuasion — Sat, 25 Jun 2011 06:10:37 +0000

http://abclocal.go.com/ktrk/story?section=news/local&id=8211358

Here’s 7 General American Similes To Use Somehow (includes JFK, YouTube & Martha’s Vineyard)

HumanPersuasion — Wed, 23 Mar 2011 12:52:36 +0000

Some people are rude as JFK’s Air Traffic Control.
It’s more crowded than the Men’s Restroom at halftime.
It was dirtier than a gas station bathroom.
This whole process is slower than a buffering You Tube video.
He’s elitist as Martha’s Vineyard.
She’s just as quiet as a bookshelf.
His hands were redder than a ripe strawberry patch.

My Favorite Gift Arrived Today, Finally!…After Three Months

HumanPersuasion — Wed, 09 Mar 2011 22:02:27 +0000

iPad Moleskine

Seven Social Tactics For Chatting With Your Community Of Customers

HumanPersuasion — Mon, 28 Feb 2011 18:50:23 +0000

“Social Formula Seven”:

Talk to your customer like a friend
1. You should only talk to your customers about what they care about
Don’t heap too much praise on the business owner
1. If you want fans, followers or friends, then you shouldn’t talk only about yourself
Remember the 1^st Amendment
1. “Congress shall make no law…abridging the freedom of speech, or of the press…”
2. According to that, you should encourage free discussion
Be transparent with your business messages
1. You build more trust & credibility when you’re candid
Read what they’re saying about you
1. You may consider their recommendations, or not
Address complaints (quickly, professionally and genuinely)
1. You can do this without hiring a PR firm
Give buying incentives
1. You can contact the people who made positive comments about you, with special offers only for them.

Seven Fresh ‘Withs’ that Close an Email (or Letter)

HumanPersuasion — Wed, 09 Feb 2011 21:24:04 +0000

With Admirable Impressions,
With Speech Plain & Powerful,
With Certainty,
With a Guarantee,
With Impossible Visions,
With a Hot Hand,
With Clarity,

A Couple More Traditional Closings that still Add Some Pop:

With Compliments,
With Regards,